Internet Marketing for Tourism

Use Keywords to get your blog post found by in seven easy steps:

put the keyword phrase in title
put the keyword phrase repeated in text
use the keyword phrase in a hyperlink to your site
write keyword phrase in bold and/or italic
use the keyword phrase in tags
ensure keyword phrase is found in alt tag of an image
reserve the best keywords in blog title and description

workbook internet marketing: featuring seo for blogs and getting blog posts found by google

Look for blog posts like this one on using keywords to get your blog found by Google.

Todd Lucier - TourismClicks.com

A Few more SEO Tools

Trellian/KeywordDiscovery.com - Provides keyword ideas and aids in brainstorming, a standard for directional keyword search frequency.

WordTracker - Click the Free Trial to research new keyword ideas; helpful for brainstorming and discovering new keyword ideas.

WatchFire WebXact - Site diagnostics tool. Assesses broken links, checks meta tags, code validation, etc.

We Build Pages' Toolset - Free SEO Tools, including back link and anchor text checker, keyword density (frequency) analysis tool, spider viewer and more.

Web Position Gold - $$ Checks natural search engines rankings.

Certainly there are many more truly great search tools out there, but add these to your "Try it out" list.

Todd Lucier - TourismClicks.com

Labels: seo

Optimize your PDF's

An excellent article on optimizing your PDF documents on your Web site.

In Tourism Keys Workshops, attendees learn how to effectively use PDF's as a core component of their Web site.
Todd Lucier - TourismClicks.com

Labels: pdf, seo

SEO for your Blogger Blog

Blogging can significantly enhance your search engine optimization, but Blogger default code does not optimize your blog posts.
To get better search engine ranking for your Blogger Blog you need to:

ensure each post title becomes the page title of the post
ensure that keyword and description tags are optimized

To enhance your search engine optimization, open the blogger template and near the top look for the line that includes:

<$BlogPageTitle$>

Replace this entire line of text with:

Once you have edited your blogger template, save and republish your blog. Then view your blog posts and View the Page Source to confirm everything is working properly.

What this code does:

changes the title of each blogger post to the Title you gave the post, followed by the blog title
adds description and keyword tag that is identical to the page title.
keeps the home page title of your blog and archives of your blog the same as they were originally.

(PS. sorry I had to paste an image of the text due to blogger restrictions on posting code.)
Thanks to: http://www.blogcatalog.com/discuss/entry/optimize-your-title-tag-for-blogger-users
http://www.bloggingmix.com/2007/08/optimizing-your-title-tag-blogger.html

Todd Lucier - TourismClicks.com

Labels: blog, blogger, links search engine optimization, seo

http://www.seomoz.org/

You don't need a membership to use these tools, found at the bottom of the page. Gives some nice information on how your Website is performing, along with identifying the tweeks you can undertake to enhance your page rank and search engine placement

Todd Lucier - TourismClicks.com

Labels: seo

Who is your Findability Specialist?

This post is just a question..... don't have an answer?

You need to find one, appoint one, or claim the job for yourself.
This person needs to spend time each week making sure your Web site is findable by your ideal guests.

Just think about it: How much time does your current business spend enhancing your presence on search engines? Now imagine this time was increased. What would happen to your visibility, Web site visitation, and inquiry rate?

Todd Lucier - TourismClicks.com

Labels: findability, seo

The ABC's of SEO

A nice article on the topic:

http://www.isedb.com/db/articles/1695/0/Keyword-Research-for-Organic-SEO/Page0.html

Todd Lucier - TourismClicks.com

Labels: seo

SEO with Adobe Contribute

Adobe Contribute is a simple way for anyone to edit Web content. The one limitation is that users cannot easily make changes to the underlying html code. Although users can add alt tags to images and title tags to the page, it is not possible to change the header meta tags for 'description" and "keywords". Nevertheless, tourism businesses that are new to Web site editing and who want some control over their content can go quite far with Contribute.

Incidentally, Google appears to have reverted to showing the most relevant page content associated with searches in lieu of the description meta tag. The Page Title is still the most important meta tag. Be sure your page title contains your keywords as well as a message that inspires a Web searcher to click on your search result.

Thank you to D. Jewell for requesting this information on Tourism Web site editing.

Todd Lucier - TourismClicks.com

Labels: adobe, contribute, editing, search engine optimization, seo

Internet Marketing for Tourism

Thursday, November 29, 2007

Wednesday, October 31, 2007

A Few more SEO Tools

Thursday, September 13, 2007

Optimize your PDF's

Saturday, September 01, 2007

SEO for your Blogger Blog

Monday, August 13, 2007

Wednesday, August 08, 2007

Who is your Findability Specialist?

Sunday, August 05, 2007

The ABC's of SEO

Sunday, April 01, 2007

SEO with Adobe Contribute

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