Internet Marketing for Tourism

Laurie Hutcheson from Muskoka Community Network sent along this email newsletter content on Engagement.
Remember, it's not just hits that are the measure of good Web content.

Are Your Web Customers Engaged? Consider measuring:

• The percentage of increase or decrease in unique visits
• The 10 most popular pages, and changes from the previous week
• The number and percentage of sessions that represent more than five page views
• The percentage of sessions that last more than five minutes
• The percentage of visitors who return for more than five sessions
• The percentage of sessions arriving from a Google search, a direct link at your Web site or another site related to your brand
• The percentage of visitors who become subscribers, download content or provide an email address

. . . Ask the right questions about your Web site's traffic, and you'll learn more than the number of people who visit — you'll gain insight into how effectively you engage your customers.

Source: KDPaine's PR Measurement Blog. You can read the entire blog post and comments.

Labels: engagement