Tuesday, January 01, 2008

Use E-Tams Research to Reach Niche Markets

Free travel research is available from the Ontario Government at:
http://www.tourism.gov.on.ca/english/research/travel_activities/cross-country_skiing_cdn.htm

Information on the Activities and Motivations for travel as well as how and why people travel and the tools they use to plan travel, could make it easy to craft a Web presence that appeals to niche markets.  For instance, did you know that snowshoeing and cross country skiing enthusiasts are more likely than other outdoor active travellers to plan travel online?  You can find out a lot about your ideal guest using the eTAMS study information... it's new and ready to be put to use by your tourism business.

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all the best,
todd


Todd Lucier, co-founder, Northern Edge Algonquin Inc.
http://www.northernedgealgonquin.com
http://www.tourismclicks.com
Toll Free: 800 953-EDGE

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