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Spend a few minutes looking at your Web site and counting the Calls to Action. Then ask yourself, "How am I measuring these actions?"
Did you know that Google, Yahoo and MSN make it easy for you to track the performance of your Web site when using their Search Engine Marketing Tools? If you are not measuring, you'll have no idea what is working or why. On the other hand, tracking the performance of your Web site can be done with tools as simple as a pencil and paper sitting beside the phone.
Google demonstrates how to cut and paste the code via a Flash-based video -- including a thorough explanation of what conversions are and why tracking them online is beneficial.
Did you know that Google, Yahoo and MSN make it easy for you to track the performance of your Web site when using their Search Engine Marketing Tools? If you are not measuring, you'll have no idea what is working or why. On the other hand, tracking the performance of your Web site can be done with tools as simple as a pencil and paper sitting beside the phone.
Google demonstrates how to cut and paste the code via a Flash-based video -- including a thorough explanation of what conversions are and why tracking them online is beneficial.
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