Internet Marketing for Tourism

Keyword Selection is perhaps the most important step in Web site and Web page design.

The goal in keyword selection simply put is: Get as many of YOUR IDEAL GUESTS to YOUR IDEAL OFFER for them.
In essence I like to think about this: If search is a question asked by a specific person . . . what questions does your Web site provide the answers to?  Who asks?

Keyword Selection needs to be guided by these core principles:

• relevance - are they words used by YOUR IDEAL GUESTS to find YOUR IDEAL OFFER
• importance - are they the best words for your tourism business?
• traffic volume - are they going to deliver enough traffic, best to choose terms that you can compete on and climb to the front page for.  Hint: think keyword phrases vs. keywords to narrow your filter.

Think it through when it's time for a web site redesign.  Think of the questions your guest is looking to have answered and keyword selection should come easily.

Categories of great travel keywords:

• place names and destination icons
• types of accommodation or services (restaurant, bistro, inn, hotel)
• how the traveler identifies themselves (girlfriends, gay, family)
• activities (fishing, golfing)
• travel themes (honeymoon, retirement, fall colours)

Combine words from one or more of these categories into keyword phrases and you'll be far along in your keyword selection process.
Take these words to keyword idenfication sites identified throughout this blog.

cheers,
t.
http://www.tourismclicks.com