Internet Marketing for Tourism

How would you change your offering if your hotel catered to
motorcyclists and business travelers?

Iron Horse Hotel in Milwaukee is a boutique hotel, slated to open next
summer - geared toward both motorcycle enthusiasts and business
travelers.

The 102-room hotel will be about three blocks south of the future
Harley-Davidson Museum, which is also scheduled to open next summer.

He said the idea is to draw both affluent bikers and business
travelers who want to stay at a cool, edgy - yet luxurious - hotel.
The Iron Horse will be a place where guests can feel comfortable
walking through the lobby decked in business suits and wing tips, or
leather jackets, jeans and boots, Mr Dixon said.

Amenities will be somewhat unusual as well. Guest rooms will include
shelves for helmets and strong hooks that can handle the weight of
leather jackets, he said. There will be benches on which to sit while
removing boots. And the bathroom showers will be oversize.

"The typical rider is larger than the average bear," said Brigette
Breitenbach, who operates Breitenbach Weiss Inc., a marketing
communications firm working for Mr Dixon.

The Iron Horse will include an on-site bike wash and covered
motorcycle parking. A hotel shop will sell rider accessories, and
motorcycle maintenance kits will be available to guests.

The loft-style rooms will be large, around 450 square feet, Ms
Breitenbach said. The average daily room rate will be $139, which is
expected to rise after the first year of operation, according to Mr
Dixon.

How do you make your Ideal Guest feel special?
~ Info from: Travel Mole