Is your OPT-IN E-Newsletter Campaign Working?
One of the most valuable lead generators for your tourism Web site is your email newsletter.
Are you effective at getting people to sign up for your e-newsletter?
Your opt in needs to be compelling, simple, and ubiquitous.
According to Jeff Mills, eROI, Inc. Web sites that establish B2C relationships are healthy when email list size is 15-25% of annual Web visitation.
For instance if your Web site recieves 50 visits/day (365 days): ie: about 16500 Web visits annually your email list potential size is somewhere between 2500-4000.
If you are not there, consider revising your Web site design to create a more compelling, simple, ubiquitous Opt-in offer.
Are you effective at getting people to sign up for your e-newsletter?
Your opt in needs to be compelling, simple, and ubiquitous.
According to Jeff Mills, eROI, Inc. Web sites that establish B2C relationships are healthy when email list size is 15-25% of annual Web visitation.
For instance if your Web site recieves 50 visits/day (365 days): ie: about 16500 Web visits annually your email list potential size is somewhere between 2500-4000.
If you are not there, consider revising your Web site design to create a more compelling, simple, ubiquitous Opt-in offer.
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