It's Safe to Use Brand Names of Competitors as Keywords
. . . in the U.S. anyway.
Using Branded Keywords in Canada for Search Engine Marketing - ie: keyword advertising and Search Engine Optimization has yet to reach Canadian courts.
As reported on Eric Goldman's blog, a recent judgment in the U.S. paves the way for search marketers to freely use their competitor's brand names in search advertising campaigns.
Using Branded Keywords in Canada for Search Engine Marketing - ie: keyword advertising and Search Engine Optimization has yet to reach Canadian courts.
As reported on Eric Goldman's blog, a recent judgment in the U.S. paves the way for search marketers to freely use their competitor's brand names in search advertising campaigns.
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