Forrester Research: Email Marketing Works!
A recent email news article reports 97% of consumers have an email address and that those receiving offers by email spend more than those who don't. . . actually more than double!
Open rates are on the rise too - up 5% over previous year. Visitors to Web sites through email links are much more likely to make an online purchase according to the researchers.
More people are getting comfortable with email and hence it's importance as a marketing channel cannot be underestimated.
Todd Lucier - TourismClicks.com
Open rates are on the rise too - up 5% over previous year. Visitors to Web sites through email links are much more likely to make an online purchase according to the researchers.
More people are getting comfortable with email and hence it's importance as a marketing channel cannot be underestimated.
Todd Lucier - TourismClicks.com
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