Monday, April 02, 2007

People Subscribe to People not newsletters

Find your voice and your newsletter and blog readers will want to visit often to learn what you are up to. One of the first things to consider when publishing content for subscribers is that the true essence of subscriber-friendly Web content is that it contains a unique voice.

Subscribers want to connect to the people. So, don't worry about writing your newsletter or blog as promotional content, just tell it like it is in a personal voice. It's all about the voice of the people who make the newsletter or blog special.

Want a sampling of a pretty darned good read . . . consider subscribing to the White Squall Hoot and Blat, I look forward to hearing from Tim each month because his voice is so unique . . . and his newsletter is full of information, entertainment and educational elements.

Todd Lucier - TourismClicks.com

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