Tuesday, April 03, 2007

Email Research Highlights value of Sender Name

Email users are becoming more comfortable and more responsive to invasive email according to a recent report. 80% of email recipients labelled email as spam if the sender address was unrecognizable. Also, 90% of recipients desire an unsubscribe button within the body of the email.

As we've been teaching for over three years, be sure your email campaign always uses the same sender email address - ie. Your business name.

Todd Lucier - TourismClicks.com

Labels: ,

0 Comments:

<< Home