Tips for growing your e-mail List
So you've heard, E-mail newsletters make the phone ring.
So how do you go about growing your email list?
Impliment these simple steps and watch your list grow along with inquiries and sales!
1. Make sign-up ubiquitous. The invitation to join the e-mail list should be part of your primary navigation of your site. Get that small Yes! everywhere so travellers landing on your site, don't have to search to find the opt-in page.
2. Make sign-up easy. The more information you request from potential subscribers, the less likely they will be to sign up. Capture the impulse with a single box for the e-mail address and an "opt-in" button. If you want to gather additional information ask yourself why, then make plans to get it later.
3. Include a request at check-out or check-in. Ask your guests verbally if they would like to be added to your e-mail list. Then save them the trouble by adding them yourself.
4. Include an invitation to opt-in to your newsletter in the footer of your e-mails.
5. Leverage your print, media and other efforts to encourage e-mail sign-up. Describe the benefits of your offerings as part of your media release strategy.
6. Promote your e-mail in others' e-mails. Look at non-competing efforts that reach your audience and include an ad for your e-newsletter.
7. Promote your e-mail via search. Use search engine marketing to promote not just your site, but the unique content you deliver via e-mail as well. "Sign up for our free newsletter" will have you benefiting from those interested in your content long after the paid click!
8. Enlist your friends and existing ideal guests. Always include a Send-to-a-Friend (STAF) promotion and new subscriber invitation to help your friends build your list.
9. Cluster with others: Invite others ot write content for a newsletter and then co-promote it. Associations and cluster marketing organizations can build lists together and provide a significant amount of content with very little effort.
The foundation for success in all efforts is creating e-mails that your customers want to read. If you are truly considering customer needs and desires first and your marketing goals second, you will have an opt-in newsletter program that draws customers to you, is easy to promote, and merits recommendations.
So how do you go about growing your email list?
Impliment these simple steps and watch your list grow along with inquiries and sales!
1. Make sign-up ubiquitous. The invitation to join the e-mail list should be part of your primary navigation of your site. Get that small Yes! everywhere so travellers landing on your site, don't have to search to find the opt-in page.
2. Make sign-up easy. The more information you request from potential subscribers, the less likely they will be to sign up. Capture the impulse with a single box for the e-mail address and an "opt-in" button. If you want to gather additional information ask yourself why, then make plans to get it later.
3. Include a request at check-out or check-in. Ask your guests verbally if they would like to be added to your e-mail list. Then save them the trouble by adding them yourself.
4. Include an invitation to opt-in to your newsletter in the footer of your e-mails.
5. Leverage your print, media and other efforts to encourage e-mail sign-up. Describe the benefits of your offerings as part of your media release strategy.
6. Promote your e-mail in others' e-mails. Look at non-competing efforts that reach your audience and include an ad for your e-newsletter.
7. Promote your e-mail via search. Use search engine marketing to promote not just your site, but the unique content you deliver via e-mail as well. "Sign up for our free newsletter" will have you benefiting from those interested in your content long after the paid click!
8. Enlist your friends and existing ideal guests. Always include a Send-to-a-Friend (STAF) promotion and new subscriber invitation to help your friends build your list.
9. Cluster with others: Invite others ot write content for a newsletter and then co-promote it. Associations and cluster marketing organizations can build lists together and provide a significant amount of content with very little effort.
The foundation for success in all efforts is creating e-mails that your customers want to read. If you are truly considering customer needs and desires first and your marketing goals second, you will have an opt-in newsletter program that draws customers to you, is easy to promote, and merits recommendations.
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