Thursday, February 23, 2006

What is your Favourite Search Engine?

Quick,
Before reading on, how many Web visitors do you attract to your Web site by typing in your Web address directly?

Most use search engines, even if they have been to your site before. Are you a .ca or a .com, is your business name your domain, or is it some other assortment of letters? Most people refer to search engines to locate new holiday opportunities or to reconnect with places they've been.

What search engines matter most?
Google's has healthy 49 percent share of all Internet searches, up from 43 percent a year before according to Nielson NetRatings in February/06. During the same period, Yahoo's and Microsoft's share of the search market declined to 21 percent and 11 percent, respectively.

Be sure your site is listed in these big three sites and after optimizing your Web content check to see how well you rank. As your organic ranking improves, so will your sales. Learn more about search engine optimization on the Tourism Keys tutorial pages.

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