Internet Marketing for Tourism

Podcasting is a way for tourism businesses to distribute recorded audio or video on the Internet.

Podcasting is essentaially about creating content (audio or video) for an audience that wants to listen when they want, where they want, and how they want. As part of a customer-relationship management plan for your tourism business, you can create audio files with a small mp3 recorder and upload these files to your Web site, providing a rich media experience for your ideal guests.

By providing an RSS syndication link to the files, people who want to listen to or view your rich media are instantly informed whenever a new file is posted.

Websites may offer direct download of their files, but the subscription feed of automatically delivered new content is what distinguishes a podcast from a simple download.

This informal interview is from Off-the-Grid radio is a podcast. The feed is at: http://www.algonquinparkecolodge.com/offthegrid.xml

Using a feed server like or Juice, subscribers can download files and listen to your rich media any time they want.