Online Video Viewers are Buyers
Coremetrics data found that consumers (in a retail setting) who viewed on-site video tours were 35% more likely to actually make a purchase. Data from a retail perspective may translate well to travel.
If the key ingredient is engagement, video tours increase the amount of time invested in your tourism experience, growing the relationship and moving your guest up the CRM ladder towards making a purchase. Time on site can grow dramatically with the introduction of relevant video.
As with ratings, and reviews, video tours have straight SEO benefits when they are appropriately tagged with keywords. Videos are also an important Social Marketing phenomenon lending themselves to being sent to others by email, mobile phone, or blog. Be sure your videos are (SMO) Social Media Optimized, and posted on travel and general video web sites allowing your ideal guest to evangelize your product with their friends.
Consider adding a call to action to your next video like: Post this video on Facebook.
Todd Lucier - TourismClicks.com
If the key ingredient is engagement, video tours increase the amount of time invested in your tourism experience, growing the relationship and moving your guest up the CRM ladder towards making a purchase. Time on site can grow dramatically with the introduction of relevant video.
As with ratings, and reviews, video tours have straight SEO benefits when they are appropriately tagged with keywords. Videos are also an important Social Marketing phenomenon lending themselves to being sent to others by email, mobile phone, or blog. Be sure your videos are (SMO) Social Media Optimized, and posted on travel and general video web sites allowing your ideal guest to evangelize your product with their friends.
Consider adding a call to action to your next video like: Post this video on Facebook.
Todd Lucier - TourismClicks.com
Labels: online video
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