Value of an Email Address
I am always highlighting the value of an email address in presentations to Tourism Keys Workshops. I really liked David Baker's thoughtful article on the subject coming up with a value of an email address in the neighbourhood of $6.40 per address.
In tourism, we need to consider the revenue of each send, the cost of each send and the number of people on our list. In planning search engine marketing campaigns with an effective spend of $5-$15/day, I can feel really good if the campaign results in the accumulation of just three email addresses a day. Never mind the value of the phone calls that are generated as a result of paying for clicks.
So expand your vision of success in your online marketing by always considering the value of an email address and encouraging this important action on your Web page.
In tourism, we need to consider the revenue of each send, the cost of each send and the number of people on our list. In planning search engine marketing campaigns with an effective spend of $5-$15/day, I can feel really good if the campaign results in the accumulation of just three email addresses a day. Never mind the value of the phone calls that are generated as a result of paying for clicks.
So expand your vision of success in your online marketing by always considering the value of an email address and encouraging this important action on your Web page.
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