Wednesday, October 31, 2007

According to a recent rumor on Google.... the benefit of Links will be replaced.
Over the past week, many web sites have been shuffled in search results as a result of Google changing it's search rank algorhythm, perhaps as seed of the future of search relevance measurement - the Wisdom of the Crowds.

Google has already announced that paid links are being discarded in the ranking of search engines.

By mid November it is anticipated that Google's new Toolbar version 4.2 which will be used to roll out a "VR" (visitor rating) System. Google VR™ will collect visitor ratings of Web pages. The VR value will be based on a number of factors like the ratio between visitors and votes and where your visitors come from (i.e referred from a site or a search engine), It will also take in to account how many people return to your site over time.

A few smaller search engines already use such a ranking system.

How will you encourage your tourism guests to help google rank your Web site positively?

5 Comments:

At 2:02 PM, said...
At 2:24 PM, said...

Considering the shake up in the last week with google announcing that paid links will not benefit web publishers, and google's challenges with reigning in link farms, I'd say this idea has some legitimacy.... that being said, Google got where it is due to it's strong emphasis on the link-based algorhythm they've always used.

Stay tuned.

At 2:40 PM, said...

You know Ron, site's like http://www.400Eleven.com prove their worth to advertisers when click throughs, email signups, and phone calls are tracked. In order for cluster Web sites to prove their value to tourism businesses, training the business to keep track of such information is paramount. That way, the call to renew a listing can be based on results achieved.

At 2:43 PM, said...

This is a very interesting trend Todd, thanks for the update.

P.S. What is your take on the social networking market. Ron

At 2:54 PM, said...

This string of posts is a very good example of the value of social networking.

This year, we're focusing on producing feeds so that those that use Social Networking tools can access our gold wherever they go.

Subscribers who take the time to comment and connect are gold.

thanks Ron.
todd.

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