Writing Effective Keyword Ads
Tips for Writing with Google's Dynamic Keyword Insertion tool:
This dynamic keyword insertion tool automatically places the terms of a search into your keyword ad. With careful testing of your campaign, you may see this tool providing significant lift to your click throughs. However, monitor off-line results like phone calls to get a true picture of the tools effectiveness.
Test the use of dynamic keywords in the title and/or body of your ad.
To use DKI, use the syntax: {keyword:_______}
If you want to write using the DKI option, consider these tips:
1. Use a descriptive word along with your keyphrase. Instead of just inserting the phrase “bed and breakfast,” place the word “discount” or “special” before your keyphrase to help it stand out.
2. For keyphrases that will take the entire 25-character limit of a headline, consider using one word of the keyphrase in the headline, instead of the entire phrase. Rather than “huntsville accommodations,” try inserting just “huntsville” or “accommodations” along with other text you write yourself with the google keyword insertion tool.
Give it a try.
Todd Lucier - TourismClicks.com
This dynamic keyword insertion tool automatically places the terms of a search into your keyword ad. With careful testing of your campaign, you may see this tool providing significant lift to your click throughs. However, monitor off-line results like phone calls to get a true picture of the tools effectiveness.
Test the use of dynamic keywords in the title and/or body of your ad.
To use DKI, use the syntax: {keyword:_______}
If you want to write using the DKI option, consider these tips:
1. Use a descriptive word along with your keyphrase. Instead of just inserting the phrase “bed and breakfast,” place the word “discount” or “special” before your keyphrase to help it stand out.
2. For keyphrases that will take the entire 25-character limit of a headline, consider using one word of the keyphrase in the headline, instead of the entire phrase. Rather than “huntsville accommodations,” try inserting just “huntsville” or “accommodations” along with other text you write yourself with the google keyword insertion tool.
Give it a try.
Todd Lucier - TourismClicks.com
Labels: dynamic keyword insertion tool, google
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