How to Design a Web Page for Phone Users
Presently, 160 Million Internet-Enabled Cell phones are in circulation. Over 20 million people surf the Web from their phones regularly, and close to 5 million Americans now owning video-enabled phones. The small screen is clearly ready for some attention from Tourism Businesses.
Connecting with travellers who tote portable Internet access by phone may provide accommodation providers with access to many more last minute web sales than they currently have as travellers seek out options from the road rather than stopping into visitor centres.
How do you design Web pages for the small screen?
Small screens range from 120-340 pixels wide. Most Internet enabled phones chunk down content and do their best to display graphics and images, but often, the phone browsing experience on most Web pages is less than satisfactory as pages get jumbled.
There are a few things you can do right away to ensure these roaming Internet users enjoy their first impressions of you!
Connecting with travellers who tote portable Internet access by phone may provide accommodation providers with access to many more last minute web sales than they currently have as travellers seek out options from the road rather than stopping into visitor centres.
How do you design Web pages for the small screen?
Small screens range from 120-340 pixels wide. Most Internet enabled phones chunk down content and do their best to display graphics and images, but often, the phone browsing experience on most Web pages is less than satisfactory as pages get jumbled.
There are a few things you can do right away to ensure these roaming Internet users enjoy their first impressions of you!
- Be sure at least one of your Web pages is keyword targetted and optimized for your regional place name and accommodation type: ie: bed and breakfast, ottawa.
- Make your phone number, headline and call to action text appear before any other content on your Web page. Remember, these folks have a phone with them and the first thing they will do if they consider you a likely candidate to meeting their needs is call you! Don't expect phone Internet users to browse your entire Web site.
- Think about how you can build credibility quickly. A nice graphic showing your ideal guest enjoying your amenities and perhaps a testimonial from a recent guest shoud be placed high on your home page.
- Create a Web page that is optimized for the small phone screen. This can be difficult with widely varying screen sizes, but think about your road traveller and provide highly relevant information: your address, link to small map, driving directions among them, and cut down your text to the bare minimum on your Web page for phones.
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