The Power of Email Newsletters eclipses the value of Print Mail
Hot off the wire from the Email Summit in Utah comes this startling information for those who haven't gotten on the Email Newsletter bandwagon.
The following results from Fidelity Insurance email campaign will ring true for anyone already using email newsletters as a primary way to enhance sales and make the phone ring:
The following results from Fidelity Insurance email campaign will ring true for anyone already using email newsletters as a primary way to enhance sales and make the phone ring:
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email conversion rates are 100% greater than the rates for print/mailed fulfillment responses.
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Year-to-date, print responses have generated conversion/buy rates of 12% for prospects and 11% for customers, and higher conversion rates of 21% and 16%, respectively, for email-fulfilled responses.
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Moreover, using email first, followed by postal mail, is generating even higher conversions (25% for prospects and 17% for customers) - remember, the number of quality touches you make with your ideal guests in your CRM process helps boost them up the ladder toward making a purchase.
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