Internet Marketing for Tourism

This morning I'm thinking about changing the tag line on the emails we send out. Tag lines are a great marketing opportunity found at the bottom of the email, your signature closing. It can be used to direct your email recipient back to your Web site to find something they might have missed. When changed throughout the year, they can offer seasonal boost to extend your marketing reach by encouraging another communication with the recipient.

I'm not happy with the current tag line that we are using:

Northern Edge Algonquin

www.northernedgealgonquin.com

Starting to dream about a Summer getaway to the Edge? Take a peak at our New line-up of unique experiences and receive special discounts. http://www.northernedgealgonquin.com

Toll Free:1 800 953 EDGE (3343) Local or Int'l:01- (during N.A. Business Hours) Read our web log to keep in touch with all that's new and natural at the EDGE.

One of the first things I'm going to do is make sure the call to Read our Web log is hyperlinked to our blog, so those that receive our email can click the link and go directly to the page we're referencing. In the first line, almost anyone can talk about specials or discounts - this must go from my viewpoint.

When we use words like 20% off, free gift, discount we are using language that encourages the reader of our tag line (or email subject line for that matter) to consider benefits that anyone can offer. On the other hand, most tourism businesses can come up with two or three benefits they offer that cannot be copied by the competition.... they are your brand strengths, the things your guests talk about, recognition that goes beyond the ordinary.

I'll just think of a few possibilities that differentiate our ecology lodge / nature retreat from other "resorts".

• Our guests often ask for recipes and we have a recipe blog to share requests with guests.
• We are featured this weekend in the Ottawa Saturday Newspaper - 7 Wonders by Canoe, from a press release we sent out last week when the canoe was identified as one of the Wonders of Canada in a national contest.
• We're solar powered - and boy it's quiet
• We've posted some new videos that showcase our retreats and trips (ok, we're bleading edge current.... it takes time and energy, but the videos seem to be boosting inquiries).
• facilitators and programs are the key reason people visit.
• we've got new studio cabins
  

OK, now I'll think about how to bring one or more of these into a tag line we can use for the rest of the month and perhaps into the summer.

• Check out one of our new online videos featuring Quest for Balance faciliitators Trae and Wendy.
• Remembering a great meal you had and want the recipe, check out our recipe blog and ask Emily to post the recipe you are looking for!
• Did you catch our feature in the Ottawa Newspaper on Saturday, June 16th? Seven Wonders by Canoe! Read the feature here.
• Have you seen our new studio cabins - see why folks are raving about these new accommodations.

Which peaks your curiosity most and would inspire a click?

The News feature is a good one, but it will need to be changed in another week or so, I don't have time to change the tag line that frequently.
Cabins, nice, but . . . I'm leaning towards the multimedia and since I know the value of an email address (E-Newsletters make our phone ring), I'm going to add a call to action that asks folks to sign up for a newsletter.

Here is the new updated tag line we'll be using:

Northern Edge Algonquin

www.northernedgealgonquin.com
Toll Free:1 800 953 EDGE (3343) Local or Int'l:01- (during N.A. Business Hours)

Meet the facilitators with our new online video featuring Quest for Balance facilitators Trae and Wendy . Are you an Edge Insider? Sign up for E-news!

Changing your tag line? Send your thoughts by commenting on this post.

Labels: tag lines email