Get the Keys to Email Inboxes with Certified Email
Email Certification programs have come into the mainstream as Internet Service Providers (ISP's) primary method of protecting their servers from unsolicited email (SPAM).
With uncertified email, senders can expect 15% or more of their email list to be blocked at the email server. On the other hand when your email is sent as certified, almost all email will reach your subscribers' inboxes.
Most third party email services will ensure that you are adhering to best practices of email to ensure their costs for certification are as low as possible. If you use unauthorized email addresses expect your service provider to block access to your list. It is easy for service providers to identify when lists are not clean as email campaigns result in a high number of bounces due to abandoned addresses.
Find out which email certification scheme(s) your email service provider uses. And if you are still sending email to your clients from your desktop - sorry to say, you're emailing on borrowed time.
Email Certification Programs
SenderScore Certified SenderScore Certified is used by Hotmail, MSN, Road Runner. If you have lots of MSN/Hotmail recipients on your list, SenderScore may be a preferred certification scheme for you.
Goodmail Goodmail is used by AOL. They used an embedded token in the email that directs participating email inboxes to show images - html (graphic emails) were previously routinely blocked by AOL. The main advantage to Goodmail is that emails sent to AOL would never have your images blocked, and your message would be tagged with a little "goodmail" icon.
SuretyMail SuretyMail is run by the Institute for Spam and Internet Public Policy. Some big ISPs and Spam Filters that use SuretyMail include: Sprint, SBC, SpamAssassin, SpamCop, GoDaddy, Outblaze, and Postini.
Todd Lucier - TourismClicks.com
With uncertified email, senders can expect 15% or more of their email list to be blocked at the email server. On the other hand when your email is sent as certified, almost all email will reach your subscribers' inboxes.
Most third party email services will ensure that you are adhering to best practices of email to ensure their costs for certification are as low as possible. If you use unauthorized email addresses expect your service provider to block access to your list. It is easy for service providers to identify when lists are not clean as email campaigns result in a high number of bounces due to abandoned addresses.
Find out which email certification scheme(s) your email service provider uses. And if you are still sending email to your clients from your desktop - sorry to say, you're emailing on borrowed time.
Email Certification Programs
Goodmail and SenderScore Certifed are the two most used consumer-oriented certication programs.
SenderScore Certified SenderScore Certified is used by Hotmail, MSN, Road Runner. If you have lots of MSN/Hotmail recipients on your list, SenderScore may be a preferred certification scheme for you.
Goodmail Goodmail is used by AOL. They used an embedded token in the email that directs participating email inboxes to show images - html (graphic emails) were previously routinely blocked by AOL. The main advantage to Goodmail is that emails sent to AOL would never have your images blocked, and your message would be tagged with a little "goodmail" icon.
SuretyMail SuretyMail is run by the Institute for Spam and Internet Public Policy. Some big ISPs and Spam Filters that use SuretyMail include: Sprint, SBC, SpamAssassin, SpamCop, GoDaddy, Outblaze, and Postini.
Todd Lucier - TourismClicks.com
Labels: email certification certified
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