Friday, April 07, 2006

Web Stats - Why do I see so many zero second visits?

If you've spent some time looking at your Web stats you might be surprised at the number of short visits, zero-second visits or mass exits from your web site.

The zero second visits come about when the visitor only sees one page, and then leaves. Statistics are only recorded by your log files when there is a start and a finish to a visit. Even if visitors spent 30 seconds scanning over content before reaching for the back button many of these visits will appear on your Web stats as zero seconds.

Not even JavaScript can tell when a visitor closes the browser window or types in a new URL. So don't get too worried about these zero second visits, instead consider trends over time.



posted by Toddles @ 3:56 PM   0 comments

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