Thursday, August 09, 2007

Rates less important than Travel Reviews

According to Yahoo Travel, a recent survey showed 61% of people now go online to research recommendations!  More than any other industry, word of mouth means more than price. 

Many of today's niche social networking sites are built around travel: WAYN, TravelPod, TripAdvisor, IGoUGo, and SideStep.
Savvy travel marketers advertise on general travel sites as well as niche networks, and some even build their own networks, and collect feedback consumers left on other sites.





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