Hey Todd!
I thought that I would let you know that as a result of your Tourism Keys workshop, we decided to budget for keyword advertising and blogging in 2007.
I ventured forth and bought some ads with MSN and Google thus far; with Google getting me some click throughs. Prior to this, I spent a day doing google trends which has helped me focus greatly on wording for our print and web advertising. I took a list of popular keywords and compared them to the Ontario Tourism top 20 activities from their Cdn Travel Survey.
Thanks again. I hope all is well. I understand that you’ll be coming to Campbellford on Oct 30. We’ve already got a list of participants growing.
Take care
Cori
Thank for the note Cori.
If you can integrate into your site, it can provide some impressive information to help you gauge the quality of the click throughs.... where they go through your site, how long they stay etc. This tool has recently been upgraded and has a nice graphical component that will help you see what's working.
One of the things you might find with keyword research is that keywords opportunities aren't matching your website content. If that's the case, consider creating customized pages specifically for the keywords you are advertising for. This will also lower the threshold minimum click through rate that Google charges because your site becomes more relevant and result in more activity on the page from the click throughs you are generating.
Good Luck,
todd.
Todd Lucier - TourismClicks.com
I thought that I would let you know that as a result of your Tourism Keys workshop, we decided to budget for keyword advertising and blogging in 2007.
I ventured forth and bought some ads with MSN and Google thus far; with Google getting me some click throughs. Prior to this, I spent a day doing google trends which has helped me focus greatly on wording for our print and web advertising. I took a list of popular keywords and compared them to the Ontario Tourism top 20 activities from their Cdn Travel Survey.
Thanks again. I hope all is well. I understand that you’ll be coming to Campbellford on Oct 30. We’ve already got a list of participants growing.
Take care
Cori
Thank for the note Cori.
If you can integrate into your site, it can provide some impressive information to help you gauge the quality of the click throughs.... where they go through your site, how long they stay etc. This tool has recently been upgraded and has a nice graphical component that will help you see what's working.One of the things you might find with keyword research is that keywords opportunities aren't matching your website content. If that's the case, consider creating customized pages specifically for the keywords you are advertising for. This will also lower the threshold minimum click through rate that Google charges because your site becomes more relevant and result in more activity on the page from the click throughs you are generating.
Good Luck,
todd.
Todd Lucier - TourismClicks.com
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