Internet Marketing for Tourism

Pluggd (pluggd.com) aims to let people find just the right audio segment within podcasts and videocasts, which can be downloaded and enjoyed on the PC or a portable player. Pluggd is gearing up to launch HearHere, a search tool that lets people type in a keyword and find the portions of podcasts where a chosen topic is discussed.

"It's like for audio and video," says Pluggd CEO Alex Castro. "Since we have the ability to look within the audio and video content and understand the content itself, we can match up advertisers using that information. If you're watching a videocast about travel in Europe, and one segment is about Dubrovnik, we could match up an advertiser who does tours on the Croatian coast."

Dabble (dabble.com) combines video search with social search to let consumers not only find interesting clips but also to keep track of what they've found, so they can watch it again or share it with others. The service, which went live in beta in July, enables consumers to organize videos into playlists, publish the lists, and browse through other people's lists.

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Todd Lucier, co-founder of Northern Edge Algonquin Inc.
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